The trick that lower end manufacturers are using is placing a higher price tag on their product, to make it more competitive with the higher end vests on the market. They will even go as far as making the price slightly lower than their competition to get the angler to believe that they are receiving a true value. The problem lies in the fact that this is all a marketing trick, and the vest is actually built with extremely low quality.

How the marketing trick works is by making the angler think they are saving money by purchasing the lesser known companies vest, instead of one of the more expensive name brand vests that the come across. Because the price is so close, and even slightly lower than the high quality fly fishing chest packs next to it, the angler is going to automatically assume that it is a great deal, and that the company is making their way onto the market. This presents huge problems, because the vests are often times quite uncomfortable, and made of extremely low quality fabrics. Keep this in mind while you are browsing for a new fly fishing chest pack for your next fishing trip.